Skip directly to content

Case studies for Pfizer Healthcare Hub: London

The Healthcare Hub Competitive Grants Process 2017 is now closed for applications. Please see below to find out what's next.

Case studies for Pfizer Healthcare Hub: London

mPharma, Accra, Ghana,

Pfizer Healthcare Hub: Tel Aviv

The mPharma team

Our start-up, in 150 characters or less: mPharma is developing new business models to guarantee the availability and access to medications for patients across Africa.

Our biggest challenge has been changing the financial incentives around the procurement of drugs that lead to inflated drug prices. In addition, the massive fragmentation in drug suppliers creates a huge overhead in the standardisation of drug prices.

The top three things we’ve learnt:

1) We need to align reimbursement rates with purchase price of medicines to enable both payers and providers achieve profitability;  

2) We must focus on improving the health system, not just selling a medicine;

3) We need to train and retrain providers on how to properly financially manage their businesses. 

The best thing about working with a Pfizer Healthcare Hub has been that it gave us legitimacy when dealing with payers and providers, allowing us to complete deals at greater speed and with more ease.

The dream is that, in five years’ time, mPharma will be the largest dispenser of medicines for chronic diseases in Africa.

Telesophia, Tel Aviv, Israel,

Pfizer Healthcare Hub: Tel Aviv

Rami Cohen, CEO of Telesophia

Our startup, in 150 characters or less:  We make medical information clear. We allow healthcare providers to automatically generate and send personalized educational videos to patients. 

Our biggest challenge has been navigating our partners’ organizations – including Big Pharma, providers, for example.

The top three things we’ve learnt…

1) Logistics (legal, procurement, due diligence and so on) are as important as technology and business and need to be handled as early as possible.    

2) You must have a champion in each organisation.

3) You have to be patient, flexible and always over-deliver.  

The best thing about working with a Pfizer Healthcare Hub has been the speedy and broad exposure to different units across Pfizer globally, at the highest levels.

The dream is that, in five years’ time, Telesofia’s personalised videos will be the standard tool for any health-related communication.   

Cortrium, Copenhagen, Denmark,

Pfizer Healthcare Hub: Berlin

 Erik S. Poulsen, CEO of Cortrium

Our startup, in 150 characters or less: Cortrium is a modular software and hardware architecture offering healthcare solutions for different diseases and markets with very short lead times.

Our biggest challenge has been discovering that medical technology’s research and development is expensive - both in terms of time and money. Getting both market entry timing and the required finances aligned is always challenging.

The top three things we’ve learnt:

1) The importance of reading up on regulations before starting any design process;

2) Hardware is hard! Compared to software, design iterations are longer, even with highly skilled engineers, Murphy's Law tends to rule;

3) You need to prioritise in-house quality management.

The best thing about working with a Pfizer Healthcare Hub has been getting help from experts and access to its network, the stamp of approval that the acceptance by Pfizer has given and, not forgetting, the actual office space we now share in beautiful Berlin. 

The dream is that, in five years’ time, Cortrium will have developed several solutions for a number of major diseases, helping to save lives and prevent sickness on a global scale.

Leading investors Dr Vijay Barathan and Dr Gareth King manage Catapult Ventures’ GM&C Life Sciences Fund. Here they talk to Pfizer Healthcare Hub: London and share their top tips for successfully pitching to a Venture Capitalist.

red